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	03/02/2012 Fruit Logistica : Primland’s press conference, on the 8th of February 2012 More >> from 4.30 pm to 5.30 pm, stand PRIM’LAND (hall 22 – stand D13), Jean-Baptiste Pinel, General Manager of Prim’land, will present the success and the prospects of our company.

	26/12/2011 Come and find the team from Prim'land at the Fruit Logistica in Berlin between 08th and 10th February 2012, Hall 22-D13. More >> The Fruit Logistica trade show welcomes more than 2,000 exhibitors and 50,000 visitors from 125 countries, making it an unmissable event for anyone in the fruit and vegetable business. It’s an opportunity for distributors and importers to discover our product range and the services that go with them.

	15/12/2011 Launch of the FRANCE EXPORT PROGRAMME 2012 More >> Prim’land was one of four companies cited at the press conference organised by the Minister and Secretary of State for Overseas Trade. With a 75% market share for French kiwis sold in China and Hong-Kong and with a presence in Asia of almost 20 years' standing, Prim’land is recognised as an expert in the export of fresh produce. Prim’land’s strong presence at the main trade fairs abroad gives the company optimal visibility. Thanks to its communication and promotion actions, Prim’land is spearheading the establishment of the French kiwi in markets both within and beyond Europe.

	21/10/2011 The Kiwi Oscar harvest is in full swing! More >> After a year of work in the orchards, Kiwi Oscar growers have started the 2011 harvest, a harvest set to be exceptional in terms not only of volume but also the taste quality of the fruit.

	04/10/2011 Kiwi Oscar hopes to see you at the Fruit Attraction trade show in Madrid from 19th to 21nd October 2011, stand 7C04 - pavillon 7. More >> The principal destination for French kiwis, Spain is a dynamic market on the lookout quality products. And so it was that in 1987 the Kiwi Oscar became the first French kiwi to be exported to Spain. This unmissable trade show for the Fruit and Vegetable sector in Spain welcomes over 400 exhibitors. The Kiwi Oscar sales team will present its range to you, together with its dynamic promotional activities.

	29/08/2011 Come and meet the Prim’Land team at the Moscow WorldFood Exhibition from 13th to 16th September 2011, Hall 2, Pavillion 2, Stand C215. More >> Moscow WorldFood has become the main international trade fair for food products in Russia. It attracts 60,000 visitors, among their number wholesalers, distributors, retailers and caterers and restaurateurs. It is an opportunity for distributors and importers to discover our product range as well as the associated services.

	23/08/2011 The OSCAR KIWAI harvest has started. More >> This delicious berry is harvested at the end of the summer, between late August and the beginning of September. Packed with vitamins, it provides a much needed energy boost after the summer break !

	19/07/2011 Come and meet the Prim’land team at Asia Fruit Logistica in Hong-Kong from 7th to 9th September 2011, hall 5B-E, stand F11. More >> Asia is a highly dynamic market, in search of quality products. Thus it was that in 1993, the kiwi Oscar became the first European kiwi to be exported to Asia. This is a key trade show in the Asian Fruit and Vegetables sector and it welcomes over 200 exhibitors and 3,500 visitors from 57 countries. The Prim’land sales team looks forward to introducing you to its product range and services.

	18/07/2011 To highlight the dynamism of its activity the group Prim’land/Scaap Kiwifruits de France organised a press conference in Paris on Wednesday 6th July. More >> Interfel, Sopexa, the minister for agriculture, specialist press but also some partners and clients were there to attend the presentation during which the organisation of the group and its commercial activity were detailed. A focus on the Oscar kiwi in China showed the dynamism of the group and highlighted the support of institutions on this dossier.

	26/05/2011 Kiwi de l’Adour in new serie of stamps. More >> Terroir is at the heart of the advertising message: the Kiwi’s excellent quality can be attributed to the rich soils and prevailing climate of the Adour Valley. To emphasise its significance, the Association has erected a super-sized model of a kiwi in cross-section at a street roundabout in the region. The installation is the work of artist Ydan Sarciat, and is intended to symbolise all local produce. The French postal service is also on board: in its new series of stamps entitled “My France” (La France comme j’aime), the Aquitaine Region is represented by an image of the Kiwi de l’Adour, with a print run of around 20,000 stamps.

	04/04/2011 Printemps des Landes : visite de la station de l’asperge Sabline les 13 et 20/4. More >> Pendant 2 semaines, du 9 au 25/4, les Landes ouvrent leurs portes pour profiter d’un véritable PARC NATUREL DE LOISIRS, à l’échelle du département. Les décors naturels s’imposent comme le terrain de jeu et d’activités idéal pour toute la famille. L’asperge Sabline s’associe à l’événement en invitant les visiteurs à découvrir l’univers de l’asperge. Visites les 13 et 20/4 à partir de 15h00, à la station légumes frais de Maïsadour à Magesq. Inscription auprès de l’Office de Tourisme de Soustons. Plus d’infos sur www.printemps-des-landes.com .

	01/04/2011 Inédit : l’asperge Sabline fait son show avec des démonstrations en magasins ! More >> L’asperge IGP des Sables des Landes veut rendre l’asperge accessible en prouvant la facilité de préparation de ce légume devant le consommateur. Pour la marque Sabline, c’est l’occasion de montrer que le pelage et la cuisson de l’asperge sont autant de gestes simples.

	18/03/2011 Lancement de la saison de carottes fanes Sabline de Prim’land More >> La campagne carotte fane Sabline sera lancée début avril. Spécialiste de la carotte fane des Landes, Prim’land propose un légume de qualité en misant sur la fraîcheur et la présentation générale du produit. Prim’land s’appuie sur le réseau de producteurs professionnels qui développent leur savoir faire dans le cadre de l’agriculture raisonnée. Récoltée et conditionnée à la main, la carotte fane est cultivée sur des parcelles à taille humaine. Pour la carotte fane, l’aspect de la fane est aussi important que celui de la racine, ce qui explique qu’elle apporte une réelle valeur ajouté au rayon fruits et légumes. Jusqu’à fin octobre, Prim’land commercialisera 1.5 million de bottes de carottes fane sous sa marque Sabline.

	14/03/2011 L’IGP kiwi de l’Adour Oscar en animation magasin ! More >> Les animations mettant en avant l’IGP kiwi de l’Adour rencontrent un vif succès auprès des consommateurs. Ce week-end encore, dégustations, informations et idées recettes étaient au programme pour dynamiser les têtes de gondoles ! Au total, 175 journées d’animations sont planifiées en hyper et supermarchés cette saison.

	03/03/2011 Launch of the asparagus season at Prim’land More >> The new asparagus season is due to start in the second week in March. Prim’land is expanding its offer with a wide range under its Sabline brand: PGI Sables des Landes asparagus, organic and green. As an additional innovation, this season Prim’land will launch its fresh pack. The fresh pack carton is sealed with a micro-perforated barrier film which extends the shelf life of the asparagus. Tested last season, the Sabline fresh pack has met with considerable success; it enhances both the shelf life of the asparagus and the attractiveness of the packaging. The increase in volume will enable Prim’land to expand its business in the French and export markets. Accordingly, Prim’land has instituted a European communication programme aimed at highlighting products bearing Official Quality Symbols. The Sabline PGI Sables des Landes asparagus is participating in this programme and it will be supported by a huge press relations programme and by promotional events in hypermarkets and supermarkets.

	10/02/2011 The growers of Oscar kiwi kiwi de l’Adour ensure their kiwis are sampled! More >> Growers of Oscar kiwis will organize tasting in the Fruit and Vegetable sections of Auchan hypermarkets in the Paris region on 18th and 19th February 2011. The occasion gave consumers the opportunity to taste a top-quality fruit and to find out about the grower’s job. Advice on storage, recipe ideas and kiwi spoons will be handed out as well. Oscar kiwi growers will also be at the Paris Agricultural Show between 19th and 27th February. They will organize kiwi tastings at the stand of the Aquitaine Region, France Agrimer and on the Pyrenees Atlantiques stand.

	05/01/2011 The French kiwi features in TV advertising! More >> From 13/ to 13/2/2011, the French kiwi will be featuring in a TV ad on TF1, M6, W9, TMC, NT1, BFMTV, ITélé, NRJ and RTL9. At the same time, in hypermarket aisles a team of merchandisers will be setting up publicity materials aimed at consumers.

	23/12/2010 Launch of the PGI Kiwi de l’Adour! More >> The Kiwi de l’Adour ‘Protected Geographical Indication’ status is now restricted to kiwis produced and packaged in the Pays de l'Adour region. This means consumers can be sure of the origin of their Kiwi de l'Adour through identification of the fruits and control of traceability from orchard to shelf. All players in the sector have undertaken to observe a set of specifications which bear, in particular, on flavour, firmness and fruit size. The PGI Kiwi Oscar, Kiwi de l’Adour, is available in 60kg bins, 10kg bulk packs, 3kg layered trays, 2kg fruit packs and 6-fruit packs.

	20/12/2010 Come and find the team from Prim'land at the Fruit Logistica in Berlin between 09rd and 011th February 2011, Hall 22-D16. More >> The Fruit Logistica trade show welcomes more than 2,000 exhibitors and 50,000 visitors from 125 countries, making it an unmissable event for anyone in the fruit and vegetable business. It’s an opportunity for distributors and importers to discover our product range and the services that go with them. New this year : press conference in Interfel stand, near Prim’land, on the 09/02, 12h00.

	17/12/2010 Le kiwi de l’Adour avec Cyril Lignac sur M6, le 18/12 à 20h05. More >> « Mon Invitation à Manger » est une émission dans laquelle des amateurs de cuisine vont se mesurer à Cyril Lignac et le mettre au défi de réussir aussi bien qu'eux leur recette préférée. Dans la rubrique "Mais qu'est-ce qu'on mange?", une enquête pour tout découvrir sur les produits, leur provenance, leur saisonnalité, leur mode de fabrication. Cette semaine, les producteurs du kiwi de l’Adour partageront leur passion avec un reportage sur la récolte suivi de l'élaboration d'une recette. http://www.m6.fr/emission-m_i_a_m_mon_invitation_a_manger/

	09/12/2010 programme on the Kiwi de l’Adour Label Rouge (Red Label quality assurance mark) on 18th, 27th and 29th December on France 3. More >> Scaap Kiwifruits de France, the Familles Rurales 47 association, Qualisud, the Aquitaine FRSEA (regional federation of agricultural associations and operators) and the Aquitaine DRAAF (the regional directorate for food, agriculture and forestry) have actively collaborated in the "Flash Conso" programme which is devoted to the Kiwi de l’Adour Label Rouge. Focusing on the expectations of consumers, this programme highlights the food safety and traceability of the Kiwi de l’Adour. It will be broadcast on Saturday 18th December at 7.25pm, on Monday 27th December at 7.25pm and on Wednesday 29th December at 12.20pm.

	02/12/2010 Another award for Arguta, the new baby kiwi variety More >> On the occasion of the 2010 Vinitech Sifel trade show, the Trophies for Innovation selection panel awarded a Citation in the Fruits and Vegetables category for the new variety of actinidia arguta presented there. Yet another success for this fruit which is taking consumers by storm.

	23/11/2010 Prim’land élargit sa segmentation à la carotte bio ! More >> Dans le but de répondre aux attentes de ses clients, Prim’land se lance dans la commercialisation de la carotte bio. Produite dans les Landes, la carotte Sabline Bio est cultivée sur des parcelles sélectionnées et répond aux exigences du Cahier des Charges de l'Agriculture Biologique (aucun traitement phytosanitaire n'est apporté sur le champ, fumure naturelle, désherbage mécanisé…). La carotte vrac Sabline Bio est proposée en sachet 1Kg, sac 10Kg et plateau 12kg.

	08/11/2010 The Kiwi Oscar harvest is in full swing! More >> The 30th anniversary of the release of the Kiwi Oscar variety sees the start of a new season. After a year of work in the orchards, Kiwi Oscar growers have started the 2010 harvest, a harvest set to be exceptional in terms not only of volume but also the taste quality of the fruit.

	05/11/2010 Summerkiwi promotional events: an effective in-store sales aid! More >> To promote the taste quality of the Summerkiwi™, from this weekend the Association Summerkiwi France is running promotional events in hypermarkets and supermarkets: Point of Sale promotions, advice and tastings are on the agenda. Tasting is a determining element for the consumer in triggering the act of purchase; a recent survey showed that in 76% of cases, tasting the Summerkiwi™ is converted into a purchase.

	22/10/2010 Kiwi Oscar: more than 30 years of innovation and success ! More >> For 30 years now, our producers have been growing Oscar kiwifruit with passion and dedication. For 30 years now, our teams have been proactively involved from field to shelf. For 30 years now, our customers have been showing their confidence in us. Such longevity deserves to be celebrated! SCAAP KIWIFRUITS DE FRANCE and PRIM’LAND celebrated the birthday with a tour of the orchards and a presentation of the business and prospects, before an evening reception organised for kiwi Oscar producers and its main customers.

	04/10/2010 Kiwi Oscar hopes to see you at the Fruit Attraction trade show in Madrid from 20th to 22nd October 2010, stand 10C-8B. More >> The principal destination for French kiwis, Spain is a dynamic market on the lookout quality products. And so it was that in 1987 the Kiwi Oscar became the first French kiwi to be exported to Spain. This unmissable trade show for the Fruit and Vegetable sector in Spain welcomes over 400 exhibitors. The Kiwi Oscar sales team will present its range to you, together with its dynamic promotional activities.

	09/09/2010 The OSCAR KIWAI harvest has started. More >> This delicious berry is harvested at the end of the summer, between late August and the beginning of September. Packed with vitamins, it provides a much needed energy boost after the summer break !

	19/07/2010 Come and meet the Prim’land team at Asia Fruit Logistica in Hong-Kong from 8th to 10th September 2010, Stand 5/D-22. More >> Asia is a highly dynamic market, in search of quality products. Thus it was that in 1993, the kiwi Oscar became the first European kiwi to be exported to Asia. This is a key trade show in the Asian Fruit and Vegetables sector and it welcomes over 200 exhibitors and 3,500 visitors from 57 countries. The Prim’land sales team looks forward to introducing you to its product range and services.

	23/06/2010 The Kiwi de l’Adour growers dreamed of it... and turned it into reality! More >> Resembling a meteorite, a magnificent Kiwi de l'Adour sits in splendour in the middle of the new RD817: Peyrehorade-Bayonne roundabout. 3 metres in diameter, two beautiful slices, ripened to perfection, blazon the region’s fruit speciality. Given over to the Kiwi de l'Adour Association by the Community of Pays d'Orthe municipalities, the roundabout is today the symbol of the region's production reflecting the official sign of the PGI (Protected Geographic Indication) obtained by the producers in May 2009, further confirmation of the superior quality of the fruit on top of the Label Rouge awarded in 1992. For over 40 years, Peyrehorade has been the regional epicentre of Kiwi de l’Adour production. From now on, this mark of the specialist work and production involved will be referenced in all French and European tourist guides and road maps. Without fear of contradiction, producers can now claim loud and clear that “Kiwi de l'Adour...eat it, you’ll be so strong”.

	13/06/2010 The Kiwi Oscar opens its doors to a class of Year 10 pupils from Saint Martin de Seignanx More >> The Fraîch'Attitude healthy eating week was held from 4th to 13th June. To raise awareness about its work, the Scaap Kiwifruits de France opened its doors to Year 10 pupils from the François Truffaut secondary school in SAINT MARTIN DE SEIGNANX. After a presentation on the cultivation of the kiwi, its economic markets, quality management and the importance of traceability, the pupils had the opportunity to tour the kiwi packing station. Jean-Michel Baria, a teacher at the school, emphasised the constructive character of this day spent getting to know the world of business: “it’s a chance to come into contact with the real life of the Department. Kiwi growing is local, but is it marketed internationally. What’s more, seeing the stages of work from the orchard to the consumer made the pupils aware of the large number of trades involved in the life of the Kiwi Oscar: producers, technicians, operators, quality engineers, sales personnel etc. All possible openings for young people thinking about their professional future! ”.

	28/05/2010 Kiwi Oscar orchards in full bloom! More >> Now is the time when bees are busy among the kiwi flowers, depositing pollen on the stigmas of the female flowers in the orchards. In this way, the bees’ activity ensures that the flower is fertilised and, later, produces a fruit. Kiwi Oscar producers installed bee hives close to the orchards at the start of the flowering season to help improve the pollination of the kiwis. This is vital to obtain a quality kiwi, both in terms of fruit size and taste.

	07/05/2010 Sweet corn is arriving on the stalls! More >> The start of the fine weather is the signal for a barbecue. Fresh Sabline sweet corn is ideal for such a sociable get-together. It’s easy to prepare, and comes in a two-cob punnet with a recipe sheet.

	01/05/2010 On Saturday, 1 May at the Asparagus Festival, come and discover the many aspects of “Sables des Landes” asparagus. See you at Pontonx sur Adour (between Dax and Mont de Marsan). More >> On the programme: sale of Landes asparagus, growers’ market, craftspeople, recipe demonstration workshop, giant omelette, lots of bands and events, and on-site restaurants.

	14/04/2010 The new Sabline carrot has arrived! More >> The French carrot season is underway, and Prim'land has been marketing its new carrot since the beginning of April. These carrots are notable because the root is sold with the tops (called fanes) still attached: this is how you judge the new carrot’s freshness. Prim'land is marketing two million bunches, making it France's premier grower of new carrots. The Sabline carrot was among the French “Saveurs de l'Année” (Flavours of the Year) awardees in 2010. Consumers’ very positive comments showed how satisfied they were: they singled out the appetising colour and flavour as the key factors.

	16/03/2010 Maïsadour is investing in packaging for asparagus. More >> In 2010, members of Maïsadour increased the land they put down to asparagus, and consequently, the Cooperative Group has invested in new equipment for its packing plant located at Magescq (40). In 2009, the asparagus harvest had a yield of 450 tonnes: in 2010, it will be nearer 650 tonnes. There are also plans to plant 50 hectares this year. “This level of cultivation is in response to consumer demand”, explains Pascal Lannebère, the Group’s Director in charge of fresh vegetables. Anticipating increased volumes to pack, the Group has invested 150,000 Euros in the Magescq (40) plant, where the existing system is more or less at capacity point. A second optical sorter has been installed as well as a new and much more efficient binder for better productivity. This has doubled the plant’s packing capacity.

	24/02/2010 The growers of Label Rouge Oscar kiwi ensure their kiwis are sampled! More >> Growers of Oscar kiwis enlivened the Fruit and Vegetable sections of Auchan hypermarkets in the Paris region on 19th and 20th February 2010. The occasion gave consumers the opportunity to taste a top-quality fruit and to find out about the grower’s job. Advice on storage, recipe ideas and kiwi spoons were handed out as well. Oscar kiwi growers will also be at the Paris Agricultural Show between 27th February and 7th March. They will organize kiwi tastings at the stand for the Aquitaine Region on 27th and 28th February, and on the Pyrenees Atlantiques stand every morning.

	22/01/2010 Our company is delighted at the ultimate success of several years’ administrative procedure: we can now export kiwis produced in France directly to China. More >> We attained this goal after a laborious process, assisted by the French Ministry of Agriculture, who helped with writing and negotiating the phytosanitary protocol, and by the French Embassy’s Economic Mission in Beijing and the French Ministry of the Economy. We also received help from the French Agricultural Advisor at Matignon (the Prime Minister’s Office). After eight years of effort, our company has in the last few weeks sent out the first consignments of fruits from Labatut. There will be over 2,000,000 Oscar kiwis on the tables for the Chinese New Year celebrations. A genuine FIRST for the French kiwi! The Chinese market has over 250 million potential buyers with the same purchasing power as those living in France. We have here a real opportunity to develop our production activity and to put our expertise to good use. We were honoured when the French Minister Xavier Darcos visited our offices this Friday 22nd January for this event. It was an opportunity to stress the quality of our farming practices and of our Professional Organizations.

	21/01/2010 The Kiwi de l'Adour, a partner in the snowboard and freestyle skiing competition, the NRJ Pyrenees Tour 2010. More >> A fruit renowned for its vitamin content, the Kiwi de l'Adour is headlined for the winter season’s major event: the NRJ Pyrenees Tour 2010. Between January and March 2010, five ski resorts in the French and Andorran Pyrenees will host the n°1 tournament of the Pyrenean Massif. A location and an event for discovering young skiers with talent. Growers of Kiwis de l'Adour will track the tournament and promote the fruits by organizing tastings in snow parks, the partner village and the resort’s disco. To top up energy levels, two hostesses at the foot of the runs will hand out bags containing a Kiwi de l'Adour and a kiwi spoon. Kiwis will be given out as people leave nightclubs....so they wake up full of vitamins. Growers will be on-site in the partner village for stocking up every weekend. Following the theme "Kiwi de l'Adour: the more you eat, the stronger you are!", the Kiwi de l'Adour Trophy 2010 will be awarded to the winners of the Freestyle & Snowboard competitions. The Kiwi de l’Adour has just obtained the Label for Protected Geographical Indication (IGP) and is partnering this competition for the 2010 season. Oscar kiwi growers will participate in the event at the resort of Luchon Superbagnères by offering fruit tastings in the partner village, at the foot of the runs. All the competition dates: 23rd – 24th January: Guzet; 30th – 31st January: Luchon Superbagnères; 6th – 7th February: Les Angles; 20th – 21st February: Monts d’Olmes; 6th – 7th March: Puyvalador

	10/12/2009 The delicious taste of the SABLINE CARROT was confirmed by independent consumers in 2010, when it earned the French “Saveur de l'Année” (Flavour of the Year) award. This is the second time that Prim'land has been recognized in the “Saveurs de l'Année”. More >> The SABLINE CARROT passed the taste test for “Saveurs de l'Année” 2010 with flying colours. Consumers tasted, appraised – and approved! This is further proof of Prim'land’s skill and expertise, for the award is one of the most valuable accolades there is: the one from the general public. It’s noteworthy that the Sabline carrot was among the 2010 awardees with very positive comments from consumers, evidence of their satisfaction. For them, the carrot’s appetizing colour and its taste were the deciding factors.

	10/12/2009 Come and find the team from Prim'land at the Fruit Logistica in Berlin between 03rd and 05th February 2010, Hall 22-D15. More >> The Fruit Logistica trade show welcomes more than 2,000 exhibitors and 50,000 visitors from 125 countries, making it an unmissable event for anyone in the fruit and vegetable business. It’s an opportunity for distributors and importers to discover our product range and the services that go with them.

	19/11/2009 The Hayward kiwi harvest draws to a close for Oscar kiwi producers More >> After a year of work in the orchard, Oscar kiwi producers are now completing the 2009 harvest. The favourable weather conditions this spring and summer helped the kiwis to develop well on the trees and produce fruit of high grade and good eating quality.