Sustainable Development

For Prim'land, Sustainable Development is viewed through 3 cornerstones : social, environmental and economic.

The social connection

The Prim'Land group encompasses some 350 fruit producers and 50 vegetable producers. The cooperative organization helps them to earn a living, based on principles of teamwork and support, which guarantee that producers can work in the best conditions. By setting up management groups, the packing centres build loyalty among qualified and experienced workers.

The environment

Conscious of the omportance of the environment to their activities, producers are involved in sustainable management of natural resources and they work according to sustainable production rules, guided by technical advice from the group.

Economic performance

Thanks to the Prim'Land sales office, producers benefit not only from commercial dynamism and expertise but also from efficient synergy with the cooperatives. The aim is to defrine market expectations and develop tomorrow's offer, supported by a high-performance R&D department.