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Our daily activities are based on key values: humility, responsibility, openness.

Working with nature requires humility and a strong sense of responsibility towards present and future generations. The origins of Primland are related to the cooperative movement. The company has therefore consistently strengthened its approach of mutuality and solidarity in its activities. This is why Primland is actively involved in the life of the fruit and vegetable sector (INTERFEL, FRESHFEL), and supports collective actions that defend quality initiatives (Adour IGP and label Rouge kiwis, and Bio kiwis)

Empowering the entire chain of those involved - producers, customers, suppliers, employees - makes this goal achievable. 

Our daily commitment: to guarantee impeccable food quality and an equal standard of quality for consumers.

Primland is committed to offering consistent products, wherever they are grown, by means of:

  • monitoring of standards
  • implementation of certifications
  • compliance with specifications validating the quality at all stages of production: orchard, packaging factory and shipment.

The international perspective of the Primland group means that our employees are recruited from all cultural backgrounds and of all nationalities (Spain, Portugal, China, Australia, Lebanon, Portugal, China ...). This diversity enriches our mutual understanding day by day, helping us to optimise our production chain. We speak English, Spanish, Portuguese, German, Italian...and also Mandarin, Russian and Basque!

In addition to its international expansion, Primland is committed to the community and supports many local initiatives (sports teams and other cultural events).